Do you read Keppie Careers? The blog at this link addresses this issue.
Miriam Salpeter, the author, makes some very good points about how to answer the real question that hiring managers have – “Why should we hire you?”
Remember that no company hires unless they have a problem that they can’t solve with the people they already pay, be it not enough man-hours or not enough knowledge or innovation in the current team. They need to hire someone, but it needs to be the right person, not a generic “worker”.
In the interview you know what your skills are, what your relevant experience is, even if the interviewer has looked at your résumé closely. You need to be able to answer this question.
Miriam offers some very good tips on practicing and on speaking to your self-perceived weaknesses. Knowing the problem that the company is trying to solve is very important. Speaking to that particular problem is even more important.
Do you have an answer to this question? Tell me what your answer is below in the comments and, if you need a sounding board, click here and schedule a complementary 15 minute focused coaching session.